CLIENT:

SHANNON KOSZYK

MY ROLE:

SOCIAL MEDIA MARKETING /
BRANDING / GRAPHIC DESIGN

OVERVIEW

Through a darkly romantic lens, Shannon Koszyk’s creations observe another time and place in history. Artisanal gothic anthropology is the best way to describe her provocative interpretation of ancient symbolism and nouveau art.

After years of working alone, Shannon realized she needed to take her brand to the next level, so she hired me. MosaiMinds strengthened the brand to match more of the identified customer base. 80% of Shannon’s customers buy her products to inspire trust and a sense of an upgraded lifestyle. 70% of these customers are women between the ages of 45-64.

Many of Shannon’s customers are married, college educated, Caucasian, and own spacious suburban homes, or exclusive downtown condominiums. They typically work in creative industries, such as Sales & Marketing, Technology, Real Estate, Art & Design and belong to upper class incomes ranging from $100k-$750k. They are interested in the luxury side of life, favour name brands and lavish garments made of velvets, silk, linen, lace, and satin materials predominantly in black, white & neutral colors.

THE PROCESS

Discovery & Research

Multiple sessions with the client were conducted, following research on Shannon’s current customer demographic analysis. This helped reveal Shannon’s Buyer Persona which dictated our approach for the brand personality.

Design

Once the Discovery phase was complete, we explored visual design option sketches to establish a solid and coherent identity design.

Presentation

After sketches and brand personality was concluded, a brand mood board and mock ups were crafted to show Shannon how it all comes together.

Production & Execution

When the right design is finalized, then the next steps are to create any visual communication touch-points or collateral following the new established brand guidelines. This can be anything from business cards, website, catalogs or look books, social media ads or trunk show signage.

THE SOLUTION

European Timeless Luxury

This concept represents old-world artisanal craftsmanship with a little bit of history.
Inspired by colors in white and bronze along with linen fabrics & leather with a hint of
European Vintage.

STYLESCAPE or mood board

Branding-Moodboard

logo explorations

selected logo mock-ups

selected direction

STYLE GUIDE

graphic design

Look Book

Trunk Show Post Card

instagram ads

Motion Graphics & Static

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instagram stories

Motion Graphics & Static

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