Through a darkly romantic lens, Shannon Koszyk’s creations observe another time and place in history. Artisanal gothic anthropology is the best way to describe her provocative interpretation of ancient symbolism and nouveau art.
After years of working alone, Shannon realized she needed to take her brand to the next level, so she hired me. MosaiMinds strengthened the brand to match more of the identified customer base. 80% of Shannon’s customers buy her products to inspire trust and a sense of an upgraded lifestyle. 70% of these customers are women between the ages of 45-64.
Many of Shannon’s customers are married, college educated, Caucasian, and own spacious suburban homes, or exclusive downtown condominiums. They typically work in creative industries, such as Sales & Marketing, Technology, Real Estate, Art & Design and belong to upper class incomes ranging from $100k-$750k. They are interested in the luxury side of life, favour name brands and lavish garments made of velvets, silk, linen, lace, and satin materials predominantly in black, white & neutral colors.