As mobile email opens consistently stay above 50%, it’s increasingly clear that email campaigns need to be designed with mobile subscribers in mind. AutoRentals.com emails were not using best practices.
The design code lack the use of fluid tables and images to make content flow across different screen sizes.
OLD EMAIL creative
OLD EMAIL on Mobile device
If you take a look below you can see the email does not adjust to screen size.
This was causing the users to zoom in in order to read the content. Many users after this point were just closing the email and not engaging with it.